Beats bietet alles von Geruschunterdrckung bis zu komplett kabellosen Kopfhrern frs Training. Apple bought a company, commandeered its assets and retained its talent to keep the records spinning as it's done many times and will continue to do. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. By this point in early May, the rumors were all but confirmed. Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. "The first billionaire in hip-hop, right here from the motherfucking West Coast," Dr. Dre chimed in. Sure, Beats headphones are better, but Apple was primarily interested in Beats Music, which it has successfully transformed into its own service. Apple on Wednesday confirmed its long-awaited deal to buy headphone-maker Beats Electronics for $3bn. Apple is making things official: Dr. Dre's Beats Electronics belongs to Cupertino, and it cost them $3 billion. Dr. Dre and Jimmy lovine are the co-founders and co-owners of Beats was acquired by Apple Inc. A quick trivia: Beats by Dr. Dre was initially included in Androids but was later bought by Apple. The Interscope records co-founder started the company alongside the rapper/producer in 2006. Enter HTC. On the streaming side alone, the investment has paid off. But as the industry inched its way into the streaming age, it would follow in early 2014 with Beats Music. As part of the iPhone 7 reveal, Beats announced that it had three new headphone options in the works. That is, until the bombastic Facebook post that was only live for an (understandably) short time. Jimmy Iovine, speaking in New York at the University of Southern California's Global Conversation, told the complete story of how he founded Beats with Dr. Dre nearly 10 years ago. Apple had benefited from Beats' streaming service, and now Beats headphones were benefiting from Apple's engineering smarts. Images: Apple (Apple Music and group photo); Beats by Dre (Beats Music); Andrew D. Bernstein via Getty Images (LeBron James); Beats by Dre (Powerbeats Pro). "Apple had so much incredible discipline and rigor around product quality." Super affordable (not). Less than two years later, and after some redesigns, it would double its tally to 40 million. "This thing has leaked, this thing is loud." Overall, Beats products have improved over the past five years, and Apple can take most of the credit. Beats headphones have been (rightfully) criticized for too much bass, and for their cheaper build quality that relied more on brand recognition than good design. In a lot of ways, Powerbeats Pro epitomizes how being part of Apple has affected Beats products. MOG's key features included a handy playlist generator and Pandora-like artist radio stations. Find a Store Shop Online Genius Bar Today at Apple Youth Programs Apple Store App Refurbished and Clearance Financing Apple Trade In Order Status He said he warned Dre "don't move" that weekend. However, the company didn't ignore its critics, and Wood noted that the bass-heavy reputation was "absolutely taken into consideration" when the company was building its first true wireless model: the Powerbeats Pro. After joining Apple, the company would release new headphones, but the fruits of the relationship didn't blossom until fall 2016. When did organ music become associated with baseball? 4m Followers, 317 Following, 210 Posts - See Instagram photos and videos from Beats by Dre (@beatsbydre) He's unquestionably one of the most notable music producers of the 1980s. Sure, the company hasn't caught Spotify globally, and it may never be able to. 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