It also has the potential to become not only a nationally renowned brand, but an internationally loved one too. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. With respect to resources, the most important is money. Consonant Skincares value proposition could see it expand its base of stores well beyond the Toronto market with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. Our new store on Queen Street West in Toronto will allow us to make good on this promise, and to deliver everything you need to discover your best skin all in one place. When it comes to your best skin, we recognize that great skin care is just the beginning. Introducing Bill Baker, founder ofConsonant Skincare, based in Toronto. Consonant Skincare. Im a dog owner, so rain or shine, hot or cold, Im out walking my dog. E7: Is there anything you wish youd known before starting your business? We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Some of our favourites? Its a brand thats been built on integritynot a trend, or fad, or Instagram hypeits just simple, and really good clean products. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. See more of Consonant Skincare on Facebook. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. We believe that great skin is made even better with healthy habits. These are the people that help me the most. But we recognize our award-winning, 100% natural clinically-proven skin is just the beginning when it comes to achieving your best skin; so we actively educate our customers about all the other factors that impact your skin: lifestyle, diet, nutrition and exercise. So we will only achieve our vision if we offer products that are more than just 100% natural, because natural only gets you so far. 2. You've 100% seen Toronto-born hairstylist, Marc Anthony's, hair products on shelves at Shoppers Drug Mart. Consonant HydrExtreme Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. And thats why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. That's why we partner with wellness leaders to bring you events to support your skin health through every dimension of wellness. BB: Pros: There is lots of support, a large market, and easy access to important resources in Toronto. Consonant HydrExtreme. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldnt think of a better person to interview for our latest #FounderFiles feature. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme is a Canadian Beauty Innovation Awards Grand Prize Winner. To the office to sell people that help me the most important, the! 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