With the help of Information Technology, the company introduces a service innovation into hotel industry, which is the gravity of the research. Here you go, a quick collection of the top innovation in the hospitality industry over the past couple of decades. The hospitality industry the world over is transforming from a product-focused, physical-asset-intensive business to a customer-focused, experience-centric one. Now, will the innovation list for the hospitality industry be complete without this one? InterContinental Hotels Group is creating AI smart rooms in its hotels in China. Especially competition is fierce based on the similar and substitutable service offerings in the hospitality industry recently. Instead of having to wait in line at the front desk to check in, some hotels are moving to facial recognition scans to get guests in their rooms. The service innovation redefines several economic roles (hotels, IT system provider, local businesses and customers) and relationships among them (from a linear model to a Hotel staff could be alerted to guests preferences based on where they spend their time. Are you aware of the Project Jetson with Apples Siri as the virtualButler / Virtual Assistant? Other travel aggregators are following the model and travellers come out as the victors. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. It also helps in getting key information about the customer that can be used for personalized marketing offers and services. The peer to peer networks has changed the hospitality industry as it has placed more pressure on hotels and guesthouses. AR can be used to take guests on a tour of the hotel, showcase the propertys amenities and share information about the area. Voice responding hotel rooms is definitely not one of them. When air travel is already mobile, why should the hotel industry hold back? Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. KEYWORDS ARTICLE HISTORY otel industry, hospitality, innovation, innovative hotel marketing mix, sensory marketing Received 20 The expectations of consumers of service are changing. This is definitely one of the top technology trends in the hotel industry in 2019 and beyond. Also, look at our article on the Most innovative Hotel Concepts in the world if you want to turn your attention to hotel concept and design. Since the Innovation Gallery opened, Hilton has placed itself at the forefront of fresh ideas in the hospitality industry. It is evident that service plays a critical role in the hospitality industry as customers pays more attention to the offered services. Modern guests want to be engaged, heard, empowered and delighted by hotels. Isnt that interesting? Many hotels are rolling out smart rooms, which combine AI and voice recognition technology to integrate virtual assistants into the room. Innovation in the hotel industry is important because it has the capacity to transform the industry positively. As industry boundaries increasingly blur for customers, companies must look for new ideas beyond their immediate rivals. She is the author of the new book "The Customer Of The Future: 10. 2020 Forbes Media LLC. The simplified wristband makes it easy for guests to have everything with them and keep their hands free. The system can be accessed via a persons iPhone or the in-room iPad. Workflow management tools that have the power to communicate across departments can enhance the overall effectiveness. If anything, its when things dont go quite to Is there anything that is beyond expectation? Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property. There are a lot of other things in line and the feature would not limit you to just local sightseeing. Artificial intelligence is coming as an offshoot of this which by many is being considered as innovation as important as the wheel. If the entire goal of customer experience is to make customers lives better and easier, the hospitality industry takes it to the next level. Until recently, most of the bookings, transactions and administrative tasks at a hotel were handled manually. The ability to overlay information onto guests surroundings has opened new doors for hotels. Its not even a few years when hotels used to charge a hefty price for Wi-Fi usage. Once the device is connected to the room, they can turn on and off the TV by asking Siri. Siri is a smart virtual assistant in Apples iPhones and will soon be seen in your hotel rooms. She's worked with Accenture, Intel, Verizon Wireless, and many more. Innovation is driving the hospitality industry to be sure. This innovation has now been commoditised and most of the hotel now provides Wi-Fi for free. It is the service that makes or breaks a hospitality business. Innovating with the latest ideas and technology allows hotels to offer fresh, personalized experiences that guests crave. In the hotel industry, like in most service activities, the interplay between customers and firms broadens the scope of innovation and departs from the narrower technology-driven innovation dominant in manufacturing. The authors have innovative marketing mix on the performance of hospitality industry enterprises . Think about smart thermostats, wi-fi control and several other facilities that these smartphone apps can achieve for the better guest experience. Each room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Hospitality is the main industry in the service sector in Spain, contributing to more than 10% of the gross domestic product and approximately 12% of all employees. With free companion apps in the market, it is now possible to control your room remotely through your phone or tablet to turn on the TV, browse and order for food, and so on. The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. Combining the ideas in self check-in and simpler room keys, a number of hotels are moving to mobile room keys. Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock. A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 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