No, Mr. Leonard will not get the Harriet jet from Pepsi. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Spoiler alert: he lost. Pepsi cant just market that it tastes good. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. But, for comic effect, Pepsi offered a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. Leonard v. Pepsico, Inc., 88 F. Supp. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. Pepsi's response was a bizarre one, where it said that the ad was a joke. Pepsi Stuff Harrier Jet lawsuit story involves John Leonard suing Pepsi Co because he accumulated the Pepsi Points necessary to purchase the Harrier Jet from a commercial. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a jacket tattoo to 3,300 for a mountain bike. Thats quite alot of soda to consume. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. So, wearing the Tshirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Inspired by the commercial, Leonard set out to get a Harrier jet. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. The PepsiCo order catalog did not include the Harrier jet. Synopsis of Rule of Law. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. John Leonard Bought 7 million Pepsi Points Pepsi Refuses no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet. B (second).) PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. It needs to be connected to a feeling. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. Additionally, will Mr Leonard get his Harrier jet Why or why not? B (second).) We have reviewed the video tape of the Pepsi Stuff commercial and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or for 7 million points a Harrier jump jet. And then, he rolls up to school in a Harrier Jet7,000,000 Pepsi Points. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. It was shown that one could acquire the aircraft for 7 million points. As a business they did make an offer, but they didnt give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. As he pulls a lever back, a chilled drink pops up out of a customized metal container. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The court ruled in favor of Pepsi but I think this guy should have got his jet. Connecting a product to a bigger concept isnt bad. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). The jet is shown with the subtitle seven million Pepsi points. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. Without a (Wynn Aff. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or for 7 million points a Harrier Jet. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercials use of The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Our client followed your rules explicitly This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. Pepsi initially refused his claim: The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. But Leonard The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times one of the pilots decides he needs a diet Pepsi. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. A business students dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to Sure beats the bus, says the actor in the commercial, while landing on a campus in a computer animated jet. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet The TV commercial where they advertised the points for stuff featured someone doing exactly that. The campaign was simple, reported CBS News correspondent John Blackstone. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their Pepsi Points program. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Exh. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. 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